Are you interested in spending the summer in the eternal city, Rome?
Would you like to get lost in the cobblestone streets and find history everywhere you look?
Are you interested in luxury brands?
Would you like to understand the design thinking process of the “Made in Italy” brand from the idea to the product?
Would you be interested in mastering the most effective integrated marketing and communication strategies for the brands of the 21st century market?
Do you want to understand the organizational structure of the Italian clusters which have built the worldwide reputation of the “Made in Italy” brand?
Do you want to meet face to face with Italian VIP entrepreneurs and designers?
If YES, then come and study at BAU International Academy of Rome this summer!
It is 2000€ for 3 classes, 1500€ for 2 classes, 850€ for 1 class but for “Italian Culture Certificate” = “Italian” + “City and Culture” classes, 2 classes in total, it is 950€ and for”Italian Culture Certificate” + “1 other class” = “Italian” + “City and Culture” + “1 other class” classes, 3 classes in total, it is 1575€. Accommodation is 450€ for 3 weeks and 500€ for 4 weeks if you choose to arrange your accommodation with us. The housing complex is in Trastevere, a very lively neighborhood of Rome.
Some classes last from 9th of July till 27th of July (3 weeks), and some classes last from 9th of July till 3rd of August (4 weeks).
The school is almost right next to Piazza Venezia, in a very touristic location. You can walk to Trevi fountain in 5 minutes and to Pantheon in 10 minutes from school. The bus/metro card per month is 38€.
As for the classes that are gonna open;
-FTV4903 Cinema & Fashion
-GEP0201City & Culture
-GEP1810 Design Thinking
-PRL4523 Event Management
-GEP0409 Italian Language
-ENM4110 Italian Luxury Brands
-GEP0614 Social Media Management
-INE4102 Strategic Management
-POV3341 Visual Storytelling
As for the contents of the classes;
FTV4903 CINEMA&FASHION / available from July 9 to July 27.
This module, offers an interdisciplinary introduction to the fields of fashion and cinema: the relationship between the film industry, fashion designers, brands, marketing and communication will be analysed from a theoretical and historical perspective, in order to understand the contribution of cinema to the launch of fashion trends and to the promotion of fashion brands –
GE0201 CITY&CULTURE / available from July 9 to July 27
The module aims to introduce the students to the multifaceted relationships between the city of Rome and the Italian culture. It includes a series of tours aimed to explore the multiple layers of the Eternal City, its urban setting, legal and political framework, art and lifestyles, in order to learn more about the rich culture heritage that inspires the made in Italy luxury, fashion, design and way of thinking.
GEP1810 DESIGN THINKING / available from July 9 to July 27
This module provides an induction into the mindset of designers, the way they understand the existing framework, challenge current beliefs, ideate new scenarios, prototype and test their experiments. 21st century most emerging design trends will be illustrated with applications to the fields of excellence of the Made in Italy brand.
PRL4523 EVENT MANAGEMENT / available from July 9 to July 27
This module provides students with hands -on experience in the operation, coordination, and management of special events, from micro to big events. Students will learn how to design, plan, execute and manage memorable events of different sizes.
ENM4110 ITALIAN LUXURY BRANDS / available from July 9 to August 3
This module is focused on the business models and the critical success factors of the Italian luxury brands, the reason why they have an exclusive identity and a strong philosophy, able to make customers feel unique emotions and engage. Face to face classes will be combined with in-company visits and meetings with entrepreneurs and designers in a variety of sectors.
GEP0614 SOCIAL MEDIA MANAGEMENT / available from July 9 to August 3
With this module students will understand the critical success factors of social media management through the analysis of popular digital start-ups and buzz legends. Contents will be taught with a very hands-on approach, including simulations and case studies aimed to understand how to assess media performance, enhance online interaction and finance start-ups in the new economy where “people are the brand”.
INE4102 STRATEGIC MANAGEMENT / available from July 9 to August 3
Upon successful completion of this module, participants will be able to apply strategic management theories and techniques; assess market opportunities for companies seeking international expansion; implement strategic plans of internationalization; understand strategic factors driving innovation in the 21st century marketplace.
POV3341 VISUAL STORYTELLING / available from July 9 to August 3
With this module participants will learn how to convey social, cultural, personal and commercial information through the language of visuals, by designing an audiovisual project reflecting their experience of the city . Under the supervision of our team of experts participants will break down the scripts of selected cinema masterpieces in order to understand the principles of visual storytelling such as style, genre, point of view, atmosphere, emotional rhythm and narrative use of light.
The classes are divided into 5 certificate groups;
Branding for Fashion and Luxury
Suggested Modules: Italian Luxury Brands (Core) + + 1 or 2 among: Social Media Management, Cinema and Fashion or Design Thinking
Strategic Management & Entrepreneurship
Suggested Modules: Strategic Management (Core) + + 1 or 2 among: Design Thinking, Italian Luxury brands or Visual Storytelling
Integrated Marketing and Social Media
Suggested Modules: Social Media Management (Core) + + 1 or 2 among: Visual Storytelling, Event Management or Design Thinking
Suggested Modules: Design thinking (Core) + 1 or 2 among: City and Culture, Cinema and Fashion or Italian Luxury brands
Suggested Modules: Italian Language, City and Culture (which can be also added to any of the core modules indicated above, or taken in combination with online courses)
In the attachments, you can find which classes are DEP, GEP AND NON-DEP for your own department.
For further information and application, you can visit The Directorate of BAU Global Academic Affairs and International Programs ( M Block – 1st Floor – Beşiktaş Campus)
Ciao from the eternal city Rome
We hope to see you this summer15-05-2018